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Why ‘one and done’ is not the VICI way.

Why ‘one and done’ is not the VICI way.

In the language industry – like in any other sector – different organisations utilise varying approaches to suit their specific model, product and target market. This is good. It means there is enough variation in offering to afford individual students a huge range of...
The Multi-Lingual Mindset

The Multi-Lingual Mindset

Bilingual language programmes are a niche within a niche:  there aren’t that many parents who are willing or able to invest in their child’s bilingual education.  And within that small pool, there are even fewer parents who see that our offering is substantially...
The Commitment – Part 2

The Commitment – Part 2

Following on from my last blog about commitment, I want to say a few more words on the subject. In that piece I focused on the parallels between being committed as a business owner and being committed as someone learning a new language. “There is an additional...
The Commitment – Part 1

The Commitment – Part 1

As regular readers of my blog will know, I’m always seeing parallels in my life between entrepreneurship and learning languages. I really do believe that there are lots of similarities between running a business and learning to speak another tongue. For example,...
Academy Update

Academy Update

As you might know, in January, we moved the VICI Language Academy into brand new premises. And not just any old premises – modern, comfortable, luxurious, state-of-the-art – the VICI Language Academy really is a very pleasant place to be and the ideal learning...
Attitudes to Coaching, Part Two:

Attitudes to Coaching, Part Two:

At The VICI, every facet of our offering is orientated toward the needs of our students, and we always work with our clients to ensure that their experience is smooth, enjoyable and completely tailored to their objectives. That’s why we insist on a coaching approach....